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Maxus Group Head Office

2302, API World Tower, Sheikh Zayed Road, Dubai, UAE

Maxus Coral

H-10, DAFZA, Dubai Airport Freezone, Dubai, UAE

E City

2402, API World Tower, Sheikh Zayed Road, Dubai, UAE

Maxus Distribution

109, Golden Gate, Umm Hurair, Dubai, UAE

Office 6E B Wing, DAFZA, Dubai, UAE

Maxus Arabia

Bldng. no 3113, Prince Md. IBN Abdulaziz, Olaya St., Riyadh, Kingdom of Saudi Arabia

Maxus Middle East WLL

Zone- 23, Street 830, Building 4, Rawdat Al Khail, Doha, Qatar

Copyright © 2026 Maxus Group

Maxus Group (Maxus Coral FZC)

Omnichannel
Technology Group

Driven
by innovation

Our companiesOur companies Contact UsContact Us

Headquartered in the UAE and established in 1999, Maxus Group is a leading consumer technology group, operating at the intersection of distribution, organized retail, retail concessions, and digital commerce. We have a strong regional presence across the UAE, Kingdom of Saudi Arabia, and Qatar.

Our Vision

GCC
Leader In Tech

To be a global leader in the consumer electronics industry through a well-established distribution/retail network and maximize stakeholders return, while maintaining highest quality in our products and services.

GCC Regional Map

SAUDI ARABIA

Saudi Arabia

Maxus Arabia Limited

QATAR

Qatar

Maxus Middle East

UAE

UAE

Maxus Coral
Maxus Distribution
eCity

OUR Core Values

What We
Stand For

Six principles that define how we think, lead, and build across every market we enter.

Ethical

Passionate

Humility

Innovative

Empowerment

Adaptability

1999

Established

300+

Qualified professionals

5

Companies in GCC

Retail

Retail

1/4

End to End Merchandising Solution

Maxus delivers end-to-end retail merchandising solutions across organized retail networks, combining inventory management, sales analysis, promotions, training, and after-sales support to create seamless customer experiences and strong market performance.

Distribution

Distribution

2/4

Smart Product Distribution

With a robust GCC distribution network, Maxus partners with global brands to deliver consumer electronics through retailers, dealers, resellers, and corporate channels, backed by efficient logistics, market expertise, and strong channel relationships.

eCommerce

eCommerce

3/4

Omnichannel Digital Commerce

Maxus drives e-commerce growth through end-to-end marketplace management, covering product listing, pricing, warehousing, marketing, payments, and after-sales support across leading regional and global online platforms.

B2B

B2B

4/4

In-Store Brand Experience

Maxus empowers businesses with reliable B2B solutions through strategic sourcing, distribution expertise, supply chain efficiency, and strong vendor partnerships, enabling brands and enterprises to scale operations across multiple markets and channels.

Retail

1/4

End to End Merchandising Solution

Maxus delivers end-to-end retail merchandising solutions across organized retail networks, combining inventory management, sales analysis, promotions, training, and after-sales support to create seamless customer experiences and strong market performance.

Distribution

2/4

Smart Product Distribution

With a robust GCC distribution network, Maxus partners with global brands to deliver consumer electronics through retailers, dealers, resellers, and corporate channels, backed by efficient logistics, market expertise, and strong channel relationships.

eCommerce

3/4

Omnichannel Digital Commerce

Maxus drives e-commerce growth through end-to-end marketplace management, covering product listing, pricing, warehousing, marketing, payments, and after-sales support across leading regional and global online platforms.

B2B

4/4

In-Store Brand Experience

Maxus empowers businesses with reliable B2B solutions through strategic sourcing, distribution expertise, supply chain efficiency, and strong vendor partnerships, enabling brands and enterprises to scale operations across multiple markets and channels.

Our Journey

Maxus Coral FZC, the Group’s principal holding company, anchors a journey of growth since 1999—expanding from regional roots to a strong GCC presence across distribution, retail, and digital commerce.

2006

Maxus Coral

Maxus Coral FZCO - UAE Freezone

Retailer of consumer electronics.

2020

Maxus Middle East

Maxus Middle East

Maxus Middle East Trading WLL - Qatar

Managing Virgin retail exclusively- entire electronics category.

2021

Maxus Distribution

Maxus Distribution

Maxus Distribution - DAFZA

Master Distributor for leading global brands in consumer electronics, IT, telecom, audio, video, and gaming.

2023

Maxus Arabia

Maxus Arabia Limited - KSA

Established end-to-end B2B distribution and eCommerce fulfillment capabilities across Saudi Arabia.

2024

Maxus Distribution

Maxus Distribution

Maxus Distribution - Dubai Mainland

Master Distributor for leading global brands in consumer electronics, IT, telecom, audio, video, and gaming.

2025

Ecity

E-City General Trading LLC

Incorporated in 2008 and successfully operates a chain world-class multi-brand electronics retail stores across UAE's leading shopping malls.

2006

Maxus Coral

Maxus Coral FZCO - UAE Freezone

Retailer of consumer electronics.

2020

Maxus Middle East

Maxus Middle East

Maxus Middle East Trading WLL - Qatar

Managing Virgin retail exclusively- entire electronics category.

2021

Maxus Distribution

Maxus Distribution

Maxus Distribution - DAFZA

Master Distributor for leading global brands in consumer electronics, IT, telecom, audio, video, and gaming.

2023

Maxus Arabia

Maxus Arabia Limited - KSA

Established end-to-end B2B distribution and eCommerce fulfillment capabilities across Saudi Arabia.

2024

Maxus Distribution

Maxus Distribution

Maxus Distribution - Dubai Mainland

Master Distributor for leading global brands in consumer electronics, IT, telecom, audio, video, and gaming.

2025

Ecity

E-City General Trading LLC

Incorporated in 2008 and successfully operates a chain world-class multi-brand electronics retail stores across UAE's leading shopping malls.

Our Companies

Our companies don't just enter markets. They define them.

Maxus Coral FZC leads a diverse group of companies spanning distribution, retail, and digital commerce

Maxus Coral

A leading retail and distribution business delivering consumer electronics, premium brands, and customer-centric solutions through strong market presence, operational excellence, and extensive regional expertise.

Maxus Coral

E City

A dynamic retail brand offering consumer electronics and gadgets through modern stores, delivering innovative shopping experiences and trusted customer service.

E City

Maxus Distribution

maxus-distribution

A strategic distribution arm connecting global technology brands with regional markets through efficient supply chains, channel partnerships, and extensive market reach.

Maxus Distribution

Maxus Arabia

Maxus Arabia

Maxus Arabia drives business expansion across Saudi Arabia through retail, distribution, and market development services, strengthening partnerships with leading global and regional brands.

Maxus Arabia

Maxus Middle East WLL

Maxus Middle East WLL

Focused on regional growth, Maxus Middle East delivers retail, distribution, and brand management solutions across diverse markets with strong operational and commercial expertise.

Maxus Middle East WLL

Built for Performance

Why Maxus

Maxus combines deep market expertise, global partnerships, and a strong omnichannel network to deliver end-to-end solutions, enabling brands to scale efficiently with speed, consistency, and long-term value across the GCC.

Empowerment

Entrepreneurial Setup

Corporate Reputation

First Mover Advantage

Micro Distribution

Retail Management

Product & Brand Portfolio

Operational Infrastructure

End To End Capabilities

Our Management Team

Driven by experience, guided by insight

A leadership team that blends regional expertise with global perspective, steering sustained growth across evolving markets.

Sunil Chopra

Experience: 41 Years Masters- Mgmt(1981-83) TATA Group, ETA Group

Dikran Tchablakian

Experience: 39 Years Masters- Mgmt(1984-86) TechBuy, CompuMe, Virgin Megastores

Shreekant Singh

Experience: 18 Years Masters- Mgmt (2005-07) Sharaf Group, UNICEF

Mikhil Chopra

Experience: 9 Years Masters- Mgmt ( 2014-16) Rogers Communications, Johnson & Johnson

Ripul-Chopra

Ripul Chopra

Experience: 15+ Years Graduate

Chander Goel

Experience: 20 Years CA (2001-05), Exec Mgmt (2011-12) Coca-Cola Middle East Coca- Cola India

Faisal Chaudhary

Experience: 25 Years Graduate(1995-98) eCity, Geant

Alaa Al Sadi

Experience: 22 Years Graduate(2000-03) Techno, Huawei

Murtuza Zaki

Experience: 22 Years B-Tech (1996-2000) Noon, Emax